What it is:

'Off Page SEO' is the overall score of your website's rank and influence. We use 7 different metrics such as domain authority, the number of visitors from search engines, organic traffic, paid traffic, domain trust level and number of incoming links.

Scale:

this metric is on a scale from 0 to 100
0 being the worst and 100 the best.

Recommended Tools

• SEM Rush
• Majesitc
• ahrefs

What it is:

'On Page SEO' is the overall score of internal search engine optimization. You can directly control this metric, as it deals with technical things inside your website. It’s things like how you structure your navigation, what keywords you are using in page titles, if you have any errors on page, how fast it loads, etc. We are using 14 different metrics to come up with this score

Scale:

this metric is on a scale from 0 to 80
0 being the worst and 80 the best.

Recommended Tools

• Google PageSpeed

What it is:

We use te google mobile test to see how well your website works on a mobile device.

Scale:

The test delivers a pass/fail as well as a score between 0 and 100.

Recommended Tools

• Google's Mobile Test

What it is:

Our team looked at all 1633 sites and assessed things like overall design quality, usability and message.

Scale:

this metric is on a scale from 0 to 10
0 being the worst and 10 the best. (This is a subjective score)

What it is:

This measures how fast your website loads on a desktop and on a mobile device. We use the google page speed test for this score. We typically try to have clients sites above 85 as a minimum and aim for a score in the 90s.

Scale:

this metric is on a scale from 0 to 100
0 being the worst and 100 the best.

What it is:

We check if your site uses a SSL certificate which will allow you to provide a secure HTTPS (the green lock in the browser address bar) connection.

Scale:

this metric is on a scale from 0 to 100
0 being the worst and 100 the best.

Why Security is important

Google officially announced hat HTTPS is a signal to their ranking algorithms. In short this means that you rank higher if your website is secure. Click here for info from google

What it is:

This score measures the amount of shares to your websites homepage on twitter, facebook, google plus, linkedin, stumbleupon, and pinterest.In addition we check twitter followers, facebook friends as well as tweets sends and messages posted. We use 11 different metrics for this score.

Scale:

this metric is on a scale from 0 to 100
0 being the worst and 100 the best.

Recommended Tools

• Buffer [automate and schedule your posts]
• Meed Edgar [automate social media posts]
• Hootsuite [all in one social media tool]